Posts Tagged:brand messaging

Social Stories

The Storyless Story: Why the Frames of Social Stories Aren’t the Only Disappearing Element

Not every story begins with “once upon a time,” or ends with a “happily ever after,” however it would be quite a challenging feat to find someone who doesn’t recognize these two phrases. In fact, these two iconic taglines aren’t necessary to bookend any story at all. Yet, social stories do require the two respective…

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brand messaging

How to Develop Brand Messaging

A brand’s story is at the core of every media pitch, every meeting, and every opportunity to communicate. Defining that story so that it is conveyed in a creative, compelling and concise manner is at the heart of a brand’s messaging platform. Who are we? What do we stand for? What makes us unique? Where…

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