Posts Tagged:B2B public relations

B2B Launch Checklist: Micro-Moments and the Buyer Experience

When we B2B PR folks sit down to put together the latest version of XYZ product launch, what comes to mind? How many hits we can get? Make sure to get a mix of tech mastheads, bloggers and (hopefully) business/broadcast media. Don’t forget to cross promote on social. What’s the supporting content strategy? Blog series?…

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Step Up Your B2B Content Game

Let’s face it: B2B marketing and public relations doesn’t always have the same allure as its shinier consumer counterparts. It has its own unique challenges – which is not to discredit B2C industries because they certainly come with their own difficulties as well. But on the B2B side of the house, it’s not always easy…

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