Posts Tagged:B2B marketing

What’s the New “Norm” for B2B Marketing?

At SHIFT we’re big proponents of data-driven PR. We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into…

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Conquer Today’s Top B2B Content Marketing Challenges

This week I was reminded of a post I wrote back in March on jumpstarting your B2B content. The reminder? MarketingProfs’ latest B2B Content Marketing 2015 Benchmarks, Budgets & Trends report. The report provides some great insight into how B2B marketers are thinking about content and where they’re stuck. Though 70% of the marketers who…

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Step Up Your B2B Content Game

Let’s face it: B2B marketing and public relations doesn’t always have the same allure as its shinier consumer counterparts. It has its own unique challenges – which is not to discredit B2C industries because they certainly come with their own difficulties as well. But on the B2B side of the house, it’s not always easy…

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