Posts Tagged:analytics

best of q1

SHIFT Archives: The Best of Q1 2016

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

Read More →

Data Mining in Public Relations (Across All Budgets)

Data speaks. It can persuade new ideas, motivate change, disrupt innovation, elevate brands, stir controversy and expose truths. It matters to consumers, salespeople, CEOs, businesses, investors and most importantly, media. So, naturally it should matter to PR pros. While the media is constantly fighting for readership in a world of clickbait, listicles and memes, the…

Read More →

An Analytics Christmas Carol

  Are your website numbers turning into a real Ebenezer Scrooge? Before your analytics start saying bah humbug maybe it’s time you were visited by the three spirits of analytics. Ghost of Analytics Past – Google Trends The Ghost of Christmas Past showed Scrooge how things used to be long ago. If your content marketing…

Read More →

3 Reasons Small Business Needs Social Media

We’ve all seen it before. You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. After a routine Google search for at least a webpage belonging to the business, you come back…

Read More →

The Exciting Technology In Back to the Future No One Noticed

If you’re joining us at the time this blog posts, Marty, Doc, and Jennifer should be arriving in a few hours. While we wait, let’s discuss the future. Or at least, the future predicted and represented in “Back to the Future: Part II”. The movie predicted a lot of real world technological advancements, such as…

Read More →

Don’t Forget: Google Analytics Basics for PR Professionals

We talk a lot about Google Analytics at SHIFT – both on the blog and as we integrate it as an important tool for client projects and campaigns. We want to share some more of our Analytics knowledge with you in our free eBook on the topic. Few digital marketing tools are more widespread and…

Read More →

How to Use LinkedIn Analytics

In December, I walked through Twitter’s analytics platform, and today I wanted to take a similar dive into LinkedIn’s free Analytics offering. If you run a company page for your business or brand, you may have noticed the little Analytics button on your page. Let’s look at what LinkedIn Analytics offers and how you can…

Read More →

A Traditional PR Pro Take on Analytics

It’s the age-old question…or the ‘PR-age’ old question that is. How to measure the impact of our work? With many agencies still stuck offering client reports relying on impressions or number of social shares, you’ve likely seen many posts on the SHIFT blog about how to move past these antiquated forms of measurement. In fact,…

Read More →

Are PR and Marketing Entering the Moneyball II Era?

For the general sports fan, statistics and data have been making their way into the mainstream for some time, similar to how online has brought measurement to marketing in a new way over the past 5+ years.  And like sports, marketing is now going through a tremendous shift that feels momentous, the way Moneyball and…

Read More →

PR needs to get acquainted with analytics

It’s no secret that PR professionals have a TON of data available to them at any given time. From social media stats to website traffic, the data is there…they just need to know how to use it. In Econsultancy’s 2014 Measurement and Analytics Report, researchers found that among “digital business professionals,” using digital analytics tools…

Read More →

Back to Top