Few things matter more to digital marketers than social media. In just a decade, social media has become one of the dominant marketing and communications channels. Only the mobile revolution has grown faster than social media. To better understand how social media changed in 2014, SHIFT Communications examined publicly traded social media companies throughout the year.
In our first book in the series, the State of Social 2014 looks back at the last four quarters of social media companies’ earnings reports and SEC filings. We’ve mined insights for marketers and communicators about changes in the social media landscape. What new innovations arose? Which networks gained prominence and improved their audience loyalty? Which networks stumbled or dropped the ball?
What sorts of things will you find? You’ll learn why LinkedIn’s advertising system is so far behind – and what they plan to do about it. You’ll read about Twitter’s ambitious plans and how those plans did or didn’t become reality. You’ll learn where Facebook’s fastest growing regions are, and what you might want to do about it.
Most of all, when you’re done, you’ll have a sense of where social has been in 2014 and where it may go in the months to come. Grab your copy today!