Digital Marketing and its association with social media go hand in hand, and they definitely shouldn’t part ways. The same holds true when it comes to organic search. Social media content and strategies can help you and your business achieve better SEO results whereby your website can get improved rankings in the SERPs (search engine page results). Even though the subject of social media and its relation to search ranking has been a bit muddy for quite some time, it cannot be denied that the social media presence of a business does have an impact on your Google search ranking.
Strategies to improve your Google ranking through social media
Not all social media content can be indexed, but you should know that Google has set algorithms that can potentially interpret the credibility, influence and the quality of the content. So, social media content can help you earn a high ranking on the search engine results page. Here are few of the practical strategies which any social media expert will suggest:
Prospective for links – retweets and shares:
One of the best places to create potential links for your business site are social media platforms because Google tracks links that are publicly shared on both Twitter and Facebook. Each time a blog of yours is shared on these social media sites, it opens up new avenues for your business to be discovered and get linked to.
You can build these valuable backlinks in the following ways:
- With a higher number of users on Twitter and Facebook, the scope of link shares automatically improve.
- People are active on social media during different times of the day. Using a social scheduling tool like Buffer can help you to reach active users through repeat announcements.
Optimize using keywords:
Social media profiles definitely play a role in SEO. Keyword-optimized Facebook or Instagram profiles may be the key to getting discovered by a potential client. Additionally, you should ensure the information and captions sections of your profile are optimized with industry keywords which will enhance your visibility. Social media searches are heavily reliant on the strength of keywords being used.
Value of content gets it shared:
This is a crucial strategy to improve your SEO positioning through social media. This little tip might seem mundane, however, many make the mistake of publishing low-quality content, and that does not get them the expected ranking in Google search results. So, when you are posting an article or a blog, make sure that you offer a unique perspective through the content so that a broader audience finds it appealing and feels compelled to share it. Today’s businesses and search rankings run mostly on value addition.
Get your business active on Google Plus:
Google Plus is an immensely misunderstood social media platform that has the potential of taking your search rankings to great heights. The scope of all your business-related posts being seen increases to a great extent if you are active on Google Plus. Your posts can also hit the top of the search results if they contain the relevant keywords. It is incredibly useful as posts on Google Plus tend to get indexed immediately.
Boost your rankings with branded searches:
You can benefit when a social media user searches your business by your brand name accompanied by a relevant keyword phrase. One fashion website, FashionNova, has grown from nothing and a well-ranked site in the span of just one year using around 88,000 keywords. Studies have revealed that this site was ahead in the game and in rankings for one primary reason, and that was lower bounce rate in comparison to other websites. FashionNova’s Instagram followers total up to 6.3 million, and that following frequently looked up the brand name along with phrases like “Jeans.” So, after a point, it got noticed by Google. The search engine recognized that perhaps the webpage of FashionNova was good enough for the keyword “Jeans” as well. Thus, in a very short duration, the search rankings of the website went up.
So, social media will get you the desired results, but you might have to wait a while. It is undoubtedly not a sprint but a marathon to the finishing line of a high search ranking. Mere social media links can obviously not give you what you are looking for, but an overall social media presence can surely do the trick. Your brand’s network will attract more and more visibility since social media profiles and posts do matter in search rankings.
Sujain Thomas is a copywriter and an expert marketer. She presently runs a digital marketing agency that provides social media marketing and copywriting solutions to clients all over the world. She has ten years of experience in this field.