SHIFT Communications Appoints Christopher Penn as Vice President of Marketing Technologies

Recognized Leader in Social Media Marketing Will Drive Analytics Approach for Agency’s Earned Media Promotion Strategy.

BOSTON, MA–SHIFT Communications, a marketing agency that lives at the intersection of traditional communications and social media, is proud to announce the addition of Christopher Penn as vice president of marketing technologies. Recognized by Forbes Magazine as one of the Top 50 Most Influential People in Social Media and Digital Marketing, Chris will work hand in hand with our account teams to offer our clients more holistic marketing services that deliver real, measureable value.

“SHIFT has always been an agency that’s very forward-thinking and risk-taking,” said Penn. “They were one of the first sponsors of the PodCamp conference that Chris Brogan and I co-founded, so when I looked for an agency to work with to build complete marketing expertise, SHIFT was the first and only place I went. I’m excited to help our clients find, understand and grow their media ROI by providing a deep understanding of how earned, owned and paid media can work together seamlessly for measurable bottom-line results.”

Chris brings a sophisticated approach to analytics and measurement, and will enable SHIFT to provide its clients with integrated marketing strategy, digital marketing, SEO & PR technology audits, email marketing campaigns, and digital communications strategy.

Chris is one of the early leaders in the social media marketing era. He has been recognized for his leadership in new media and marketing in numerous national publications, including the Wall Street Journal, New York Times, Washington Post, BusinessWeek, US News & World Report, and several major television networks.

Prior to joining SHIFT, Chris was the director of inbound marketing at WhatCounts, an email marketing company, as well as co-founder of the groundbreaking PodCamp New Media Community Conference. In addition to his duties at SHIFT, Chris will continue to co-host the “Marketing Over Coffee” podcast. He is also an adjunct professor of Internet Marketing and the lead subject matter expert and professor of Advanced Social Media at the University of San Francisco, as well as the author of “Marketing White Belt: Basics for the Digital Marketer.”

“Chris will be a fantastic resource to his colleagues and clients as we dig deeper into the possibilities of social and digital marketing,” said Todd Defren, CEO, SHIFT Communications. “He will be an integral part in driving our effort to redefine and reinvent the role and impact of public relations. We’re thrilled and honored to have him on board.”

Posted on December 3, 2012 in Recent Hires

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About the Author

Christopher S. Penn has been featured as a recognized authority in many books, publications such as the Wall Street Journal, Washington Post, New York Times, BusinessWeek and US News & World Report, and television networks such as PBS, CNN, CNBC, Fox News, and ABC News for his leadership in new media and marketing. In 2012 and again in 2013, Forbes Magazine recognized him as one of the top 50 most influential people in social media and digital marketing; Marketo Corporation named him a Marketing Illuminator, and PR News nominated him as Social Media Person of the Year. Mr. Penn is the Vice President of Marketing Technology at SHIFT Communications, a public relations firm, as well as co-founder of the groundbreaking PodCamp New Media Community Conference, and co-host of the Marketing Over Coffee marketing podcast. He is an adjunct professor of Internet marketing and the lead subject matter expert and professor of Advanced Social Media at the University of San Francisco. He’s the author of the best-selling book Marketing White Belt: Basics for the Digital Marketer.
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  1. […] 00:22 Chris’ new gig at Shift Communications […]

  2. […] SHIFT Communications announced the addition of Christopher Penn as vice president of marketing technologies. Recognized by Forbes Magazine as one of the Top 50 Most Influential People in Social Media and Digital Marketing, Chris will work with SHIFT’s account teams. Prior to joining SHIFT, Chris was the director of inbound marketing at WhatCounts, an email marketing company, as well as co-founder of the groundbreaking PodCamp New Media Community Conference. In addition to his duties at SHIFT, Chris will continue to co-host the “Marketing Over Coffee” podcast. (Release) […]

  3. […] 00:22 Chris’ new gig at Shift Communications […]

  4. […] Penn joins SHIFT Communications as Vice President of Marketing Technologies. Chris will work with account teams to offer to clients marketing services that deliver measureable […]

  5. […] Penn joins SHIFT Communications as Vice President of Marketing Technologies. Chris will work with account teams to offer to clients marketing services that deliver measureable […]

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