Welltok

Project Description

Driving Company Momentum in Competitive Healthcare Marketplace

Objective

Increase brand awareness for Welltok, confidence in the company, and demand among population health managers

Generate media coverage around series D funding announcement

Showcase company momentum versus competitors within the health & wellness marketplace

Strategies

Take advantage of a two-tier Series D funding filing to create longer-term momentum

Leverage funding announcement to demonstrate strength of company and position in the marketplace leading into 2015

Results

Secured first-round exclusive with strategic business target, VentureBeat – which
led to nearly 500 social shares

First-round of funding resulted in 16 pieces of coverage and 8.9+ million impressions in publications including Financial Review, Vator News, Denver Business Journal and MedCity News

Second-round of funding resulted in 22 pieces of coverage and over 10.8+ million impressions in publications including Dow Jones, Wall Street Journal, Xconomy and MobiHealthNews

Project Details

Client: Welltok

Tags: Healthcare

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