Wayfair

Project Description

Straight to the Top

Objective

Elevate brand awareness

Garner positive product reviews and placements with consumer broadcast

Position Wayfair CEO, Niraj Shah, as an innovative entrepreneur with a unique growth story

Strategies

Target business and technology media with relevant news announcements, proactive story angles and rapid response initiatives

Leverage Wayfair products, décor tips and relevant trends to secure national broadcast coverage within targeted outlets

Results

Over 950M impressions in print, online and broadcast outlets

Top tier placements include: Wall Street Journal, USA Today, Bloomberg, Forbes, Associated Press, Reuters, TODAY Show, FORTUNE, Fast Company, Huffington Post, AllThingsD, VentureBeat

Project Details

Client: Wayfair

Tags: Consumer Lifestyle

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