Tango

Project Description

Sharing the Vision

Objectives

Support the release of Tango’s new open software development kit (SDK)

Establish Tango CTO as a thought-leader in the messaging app space

Increase awareness among reporters in the messaging app space

Strategies

Conduct “vision tour” in San Francisco and New York to share industry insights with key tech reporters

Use vision tour to give reporters embargoed news of upcoming SDK release

React to competitor features and industry roundups

Results

15 briefings, including AllThingsD, Forbes, Huffington Post, San Jose Mercury News, TIME and The New York Times

18 unique articles including coverage from top-tier consumer tech outlets such as Engadget, GigaOM, PC Magazine, The Next Web and VentureBeat

More than 58 million impressions

Established relationships with new media contacts who now view Tango as a resource

Project Details

Client: Tango

Tags: Consumer Tech

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