Solidworks

Project Description

Solidworks World 2013

Objectives

Dassault Systèmes acquired SolidWorks in 1997 but culturally did not integrate until late 2012

With SolidWorks announcing its first integration of its product with DS technology at its annual user conference the Company needed to ensure the media knew this move was an advancement and not the “death” of a beloved brand

Strategies

SHIFT worked with SW internal comm teams to develop an in depth FAQ and crisis response plan

Two SHIFTers were onsite to ensure all briefings were “on script” and that all media were treated as A-List celebs. Onsite SHIFTers were also responsible for curating and sharing digital media including pics, videos – for full event transparency

SHIFT “at home” monitored the SW official social networks and answered community questions directly to not give competitive FUD a chance to break through

Results

108 core CAD media were secured attend to SolidWorks World

150+ positive pieces of coverage across all tier one CAD outlets; an increase in coverage of 316% from SWW2012

During show week 5K+ tweets about SolidWorks, 3,800+ including #SWW13 hashtag. Over 66k video views on YouTube in less than 2 weeks; 46K views on Festo Smart bird robot alone

Project Details

Client: Solidworks

Tags: B2B Tech

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