SilkRoad

Project Description

Capitalizing on Funding News

Objective

Fuel investor interest in SilkRoad and build brand momentum under the Company’s new CEO

Strategies

Use Series D financing announcement to create a compelling Company growth narrative

Pre-release news under embargo to top-tier business and financial press to ensure blanket coverage

Pursue company features, CEO profiles and industry momentum pieces to build buzz and visibility

Results

Over a three-day period in August of 2013:

12 pieces of coverage in top business and financial press: New York Times, Wall Street Journal, Fortune, Dow Jones VentureWire, Business Insider, VentureBeat, PandoDaily, etc

Over 24 million media impressions

One happy new CEO

Project Details

Client: SilkRoad

Tags: B2B Tech

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