RSA Conference

Project Description

A Decade of Security: SHIFT & RSA Conference

Objective

Invite, evaluate and register 460+ attending journalists

Manage the press room to ensure all media needs are met

Ensure another record-breaking year in terms of media and analyst attendance

Strategies

Work with RSA Conference content team to identify key discussion topics and new areas to promote within the event

Leverage the 10 year anniversary of the revolutionary Innovation Sandbox

Work directly with government and industry experts to help them network onsite with media attendees

Results

Assisted in over 500 media requests and over 700 vendor requests. Provided
logistics to help facilitate 340+ 1:1 Meetings between exhibitors & media

1.8K+ pieces of coverage, 32% increase in business press and 193% increase in broadcast coverage

SHIFT secured interest in Forbes, Fortune, The Economist, The New York Times, Wall Street Journal, among others for exclusive chat with RSAC Advisory Board

Increased business, consumer & broadcast outlet attendance including CNBC,
NPR, Bloomberg Radio, Bloomberg TV, CNN, as well as San Francisco
based ABC, NBC and CBS affiliates

Project Details

Client: RSA Conference

Tags: B2B Tech

Back to Top