Logitech

Project Description

Spare the Hair

Objective

Make a commodity product – earbuds – interesting enough to generate buzz

Strategies

Brand the launch as “Spare the Hair Day” to create humorous dialogue around the office problem – “headset hair”

Key reporters receive “Spare the Hair Day” kits with items like combs and hair gel

A funny teaser video with email proclaims, “Logitech ends bad hair at the office!”

Results

Coverage resulted in over 6 million impressions

Over 800 social shares came directly from stories based on the campaign

Recognized as a “Brilliant Video Marketing Campaign” by Inc. Magazine

Project Details

Client: Logitech

Tags: Consumer Tech

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