Honeywell

Project Description

Hello, Thermostat

Objectives

Position Honeywell as an innovative leader in connected home technologies with the launch of the industry’s first voice-activated, Wi-Fi-connected thermostat

Generate interest with business and consumer tech media in Honeywell’s product roadmap leading into 2014 and the role voice technologies will play in pushing the tipping point for the connected home

Strategies

In-person demos with influential consumer tech reporters in San Francisco and New York

Highlight the engineering feat behind the far-field voice technology

Offer briefings with the business unit president (post-launch) to discuss the broader industry implications of voice technologies

Results

In-person briefings with more than 21 business and consumer tech reporters in San Francisco and New York including Wall Street Journal, Popular Mechanics, WIRED and Bloomberg Businessweek

34 unique articles including coverage from top-tier consumer tech outlets such as CNET, Digital Trends and Gizmodo

More than 21 million impressions

Project Details

Client: Honeywell

Tags: Consumer Tech

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