Google

Project Description

Google’s “Most Successful PR Campaign”

Objectives

Secure top-tier national coverage of Google’s nationwide program to deliver free Airport Wi-Fi access for the holidays

Strategies

Develop & coordinate all PR processes for Google – b-roll video development, press releases, etc. – across 47 airport partners

Arrange advance briefings with top media to secure day-of-launch print coverage

On-Site Live Media Tour – secure regional day-of broadcast coverage with Google spokesperson via live “Fiber Optic Studio” briefings

Results

Exceeded Google’s coverage goals by 740%

Over 500+ articles published day-of-launch + numerous TV interviews in top-10 markets

Over 150,000 visits to freeholidaywifi.com & 1,200 consumers joined photo contest

Called “The single most successful PR campaign that Google
has ever done” by Google Product Marketing

Project Details

Client: Google

Tags: Consumer Tech

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