Gemvara

Project Description

Pops Up for the Holidays

Objective

Elevate brand awareness and unique value proposition

Increase website traffic, year over year holiday & Q1 sales

Position Gemvara as a trusted destination for customized jewelry

Strategies

Target lifestyle and business media contacts for one-on-one tours of “The Gemvara Experience” showroom and consultations

Highlight business decision to open the temporary showroom as one that directly, and quickly, increases brand awareness and sales

Leverage consumer testimonials as positive examples of Gemvara Jewelry Consultants directly connecting with consumers and easing concerns of purchasing luxury items online

Results

Over 55M impressions in print, online and broadcast outlets, 38% increase in website traffic within first week, 200% increase in sales on Black Friday and 100% increase over Black Friday – Cyber Monday weekend, 20% increase in average check sales during holiday shopping season, 50% of showroom visitors new to Gemvara
Top tier placements include: The Associated Press, Yahoo! Small Business, The Boston Globe, NECN, WBZ, Chicago Sun-Times, Houston Chronicle, Racked, Internet Retailer, JCK Magazine

Project Details

Client: Gemvara

Tags: Consumer Lifestyle

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