Funding Circle

Project Description

Reactive Pitching

Objectives

Increase awareness among reporters in the P2P / alternative lending space

Highlight Funding Circle’s competitive advantage – small business lending –
to increase mentions in industry roundups alongside more established competitors

Raise Funding Circle’s share of voice in a crowded category

Strategies

Conduct outreach to reporters who didn’t mention Funding Circle in roundups

Use one company spokesperson for consistent, on-brand messaging

Create fact sheets for the company and spokesperson that can be shared with media

Conduct informational briefings – via phone and in-person – to foster relationships
with reporters following this space

Results

81 unique articles in top-tier outlets including the Wall Street Journal,
The New York Times, Washington Post and Bloomberg Businessweek

23 briefings, including The New York Times, Financial Times, American Banker and Reuters,TechCrunch

240+ million impressions to date

Project Details

Client: Funding Circle

Tags: Consumer Tech

Back to Top