FSH Society

Project Description

Spread the Facts To #CURESFHD

Objective

Spread awareness and educate the public about the symptoms, facts and impacts of Facioscapulohumeral muscular dystrophy (FSHD)

Drive traffic to the FSH Society’s new website and social pages to grow the FSHD community and broaden the Society’s reach

Strategies

Create a campaign landing page with auto-populated social media posts to host the 21 #CureFSHD images

Leverage the FSH Society’s owned, earned and paid channels to encourage people to share and repost the #CureFSHD images

Create an Ambassador Program to promote the campaign socially

Results

Reached more than 2,000 #CureFSHD mentions across social media channels

Increased website traffic from social media by 148.6% and secured a 184.2% increase in new visitors to website from social media when compared to previous month

Placed byline with The Huffington Post (UVM: 45,670,004) by Max Adler to promote the campaign and introduce the FSH Society Ambassadors

Secured more than 150 new Facebook fans; more than 40 new Twitter followers and more than 40 new Instagram followers

Project Details

Client: FSH Society

Tags: Healthcare

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