Eloqua

Project Description

Your Funding Drives New Business

Objectives

Become the de facto standard for modern marketing

Attract investors, customers, partners and talent

Strategies

Showcase momentum with branded content, product innovation news and marketing thought leadership pitches

Display dominant market position by beating the biggest competitor, Marketo, in coverage

Results

Generated 2600+ hits during the relationship

Increased coverage by 500+% from 2009 to 2012, including an 89% average increase in coverage year-over-year

Nearly doubled Eloqua’s coverage over Marketo by the end of the 3 years

Attracted the attention of Oracle, ending in the $871 million acquisition in early 2013

Project Details

Client: Eloqua

Tags: B2B Tech

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