EB Sport Group

Project Description

Syncing from Scratch

Objectives

Introduce SYNC, a new line of wearable activity trackers from EB Sport Group, across different industries, markets and drive in-store purchases

Strategies

Secure product launch coverage with top-tier publications and target holiday gift guides

Manage SYNC’s social networks creating original and timely content; host competitions with fitness influencers and bloggers to build social interaction and drive awareness

Execute marketing services for community engagement.
Drive social traffic and reach

Results

20+% growth in product sales

Secured 20 pieces of coverage in Q4 (35 since July launch) across an extensive range of verticals, such as business, tech, lifestyle, dailies, fitness, long-leads and online

Forbes, TechCrunch, Examiner.com, Fitness Magazine

26M+ total media impressions in Q4 (37M+ since July launch)

More than 1,000% social media community growth

192% increase in organic search traffic

Project Details

Client: EB Sport Group

Tags: Consumer Tech

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