Dreamforce

Project Description

Pumping up The Cloud: Dreamforce 2013

Objective

Increase Dreamforce’s visibility as the largest vendor-led technology conference

Craft a highly engaging experience for every media attendee

Strategies

Expanded national/local broadcast coverage, led by SHIFT’s Media Relations Manager

Pitched varied “preview” coverage highlighting the size and impact of the event

Launched Salesforce1 in opening keynote with Marc Benioff

Sent select reporters Ostrich pillows in advance, encouraging them to “start dreaming”

Produced a hard-bound Media Guidebook using the Agency’s Creative Director

Results

Beat out Oracle OpenWorld in Share of Voice by nearly 10%

Nearly 400 registered press attendees

More than 1,100 articles from across local, business and tech publications

Record number of broadcast crews on-site, resulting in significant segments on Mad Money, Bloomberg West, CNBC, KGO and KTVU

Project Details

Client: Dreamforce

Tags: B2B Tech

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