Ditto

Project Description

Igniting the Lead-Gen Pipeline

Objectives

Position Ditto as the media resource for the visual web to establish credibility and drive leads

Build upon previous PR efforts to greatly expand media coverage in key areas: marketing, advertising, business and technology/VC press

Increase followers on Facebook and Twitter month-to-month by 3-6%

Strategies

Leveraged Tumblr partnership to frame Ditto as an innovative technology solution for brands to understand and monetize the rapidly expanding visual web

Targeted select publications (Mashable & WSJ) with exclusive to generate virality

Prepared spokespeople to ride the media wave with tailored messaging around technology’s broader industry impact and user privacy concerns

Established integrated social program that aligned with earned media outreach and influencer engagement

Results

In three months, secured 70+ original pieces of media coverage in top-tier business, marketing and tech publications. Articles included feature and news stories in The Wall Street Journal, Time, Fast Company, AdAge, Adweek, Mashable, VentureBeat, Entrepreneur, San Francisco Chronicle and more.

Program generated 147 new business leads in three months, including major brands like Disney, AT&T, Verizon Wireless and Citibank, 26 leads the week after Tumblr launch , 51 leads post-WSJ feature, 45 leads via referrals and social media

Grew Twitter followers by 63% & Facebook fans by 83% in three months

Social channels generated 6 new business leads

Project Details

Client: Ditto

Tags: B2B Tech

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