Credit Karma

Project Description

The Million Dollar Question: Rich or skinny?

Objectives

Raise brand awareness among consumers

Obtain top-tier consumer broadcast and online coverage for Credit Karma

Strategies

Brainstorm survey questions that would pique interest with consumer media and work with Harris Interactive to issue the poll

Dissect data and focus on the most newsworthy results

Pitch under embargo to top-tier, mainstream media

Send survey results to extensive media list the day before the press release crosses the wire

Results

60+ unique articles including coverage from top-tier consumer outlets such as AARP, Cosmopolitan, Complex, Parade, TODAY.com and USA Today

Nearly half of all mentions were broadcast pieces including Reuters TV, NBC’s “Early Today” and FOX Business

More than 158 million impressions

Increased share of voice by 13% in month of August compared to competitors

Project Details

Client: Credit Karma

Tags: Consumer Tech

Back to Top