Bird’s Eye

Project Description

Creating Blogger Frenzy

Objective

Start a mommy couponing frenzy over Birds Eye Voila! digital coupons, increasing awareness and engagement around the “Try it! You’ll like it” campaign

Strategies

Tackle 30-day engagement with a 2 phase approach:

Phase 1: Target top couponing moms with special giveaways in advance of
the campaign;

Phase 2: Saturate the mom, coupon and saving blogs by reaching out with coupons galore during the campaign launch

Maintain coverage drumbeat to organically grow a fan-base for Birds Eye Voila! on the campaign page and the Facebook page

Results

Reached 25,000 new fans in under 7 days

1,100+ giveaway entries and 800+ comments on coverage

1,914,432 impressions from Blog, Twitter and Facebook posts

Exceeded impressions goal by 28%

Project Details

Client: Birds's Eye

Tags: Consumer Lifestyle

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