Appirio

Project Description

Building a Brand

Objectives

Raise company awareness as leader in global services

Position company against large systems integrators

Differentiate service offerings beyond Salesforce implementations

Strategies

Thought leadership campaign built on crowdsourcing, cloud-powered business, changes in HCM

Consistent trend jacking and competitive relations

Industry voice and unique point of view on cloud, social and mobile, including data reports, executive Q&As and face-to-face events

Results

Average 35% Share of Voice in all key categories

Significant business and financial press coverage including New York Times, Wall St. Journal, Forbes, Bloomberg West, BusinessWeek and Inc.

300+ Million impressions via online, print and broadcast media each year of SHIFT’s tenure

Project Details

Client: Appirio

Tags: B2B Tech

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