AOL

Project Description

Filling the Void

Objective

Replace the Google void by making AOL Reader the dominant news aggregator

Strategies

Launch on heels of Google Reader EOL to capitalize on media reader interest

Target tech and business press to reach early adopters and power users

Engage media with early embargoed access and assets

Maintain momentum post-launch by creating Vine videos for reporters and fans

Results

Secured 95 pieces of coverage, including 39 feature stories

Top-tier coverage including AllThingsD, Fast Company, Mashable, WIRED

150M total media impressions

44M total social media impressions

10K Twitter mentions

Project Details

Client: AOL

Tags: Consumer Tech

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