Ad Tech

Project Description

Moving the Social Needle @ ad:tech

Objective

Increase visibility, coverage, social engagement; excitement for the show

Strategies

All visibility roads lead through Social

Focus on social properties to engage attendees, exhibitors, speakers, mainstream media

Results

Pre-promotion resulted in 163 registered press at the show

20% increase in mainstream media coverage: 158 pieces of coverage in
two days (w/more following)

Twitter: gained 2,100+ followers in 10 weeks

Facebook: gained 2,354 monthly active users in 10 weeks & increased “likes” by 702

Stimulated early exhibitor reservation interest for April’s ad:tech San Francisco

Raised awareness for sub-brands CMO and Digital Collectives

Program renewed for spring ad:tech with expanded services

Project Details

Client: Ad Tech

Tags: B2B Tech

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