Earnings Reporting

How to Prepare for Earnings Reporting

I remember meeting a friend for coffee around this time last year – we exchanged updates on, amongst other things, how our lives at work were going. When I explained that it felt like year-end earnings reporting came out of nowhere, she replied “Oh… really? You weren’t expecting it this year?” Point taken. So, aside…

Read More →

Creating Client News

5 Tips for Creating Client News When There is None

Every PR professional knows that securing coverage when your client has an interesting, newsworthy announcement to make is like shooting fish in a barrel. However, the challenge arises when there’s no news, and let’s face it – for most companies, that’s most of the time. After all, it’s not every day that you launch a…

Read More →

Retargeting

How to Add Retargeting to Your Digital Marketing Strategy

In a perfect world, your prospects would come to your website and buy from you on their first visit, and you would earn a consistent profit. The problem is that reality is not simple, and most people won’t buy from you when they visit your site for the first time. If you want to get…

Read More →

Post-Crisis

Post-Crisis Communications Tips: Measuring the Calm After the Storm

2018 is already proving to be a powerhouse year for crisis communications learnings. From Crock-Pot’s This is Us nightmare to KFC’s bold response to its chicken shortage, these examples are a good reminder to constantly reevaluate your crisis or issues management strategy and protocol. While preparing for the unexpected is typically the primary focus, building…

Read More →

Spring Clean Your PR Program

We’re having a bit of warm spell here in Boston, and though we have snow in the forecast for tomorrow, this spring-like weather has me thinking about spring cleaning. While I have some ideas about how to reorganize closets and purge cabinets, I’m going to keep this post about how to “spring clean” your PR…

Read More →

Google AMP

How Does Google AMP Affect Your WordPress Website’s SEO and What Can You Do About It?

Accelerated Mobile Pages (AMP) is a Google Project that started back in 2015. It promised to provide faster webpage loading, higher levels of user engagement, and better flexibility. AMP offers more than the average SEO update that Google rolls out almost every year without fail. It is excellent news for those using 3G mobile networks…

Read More →

Crisis Communications

Three Tips to Consider for Crisis Communications

Crisis communications are a hot topic right now. While most companies have some kind of crisis plan or approach outlined, nothing can entirely prepare you for a crisis before you are in the midst of it. I can’t imagine that Procter & Gamble had a placeholder statement in the event that teenagers started to ingest…

Read More →

Social Media Strategy

How To Know Your Social Media Marketing Strategy Is Not Working

Social media marketing is extremely popular nowadays. Every business entity that craves for popularity is ought to develop and nurture a social media presence. However, like with everything in life and business, you can always go wrong. There are more factors that can lead to a negative outcome: a purpose which is not concrete or…

Read More →

Planning Content

Why Planning Content Is More Important Than Producing It

In the information age, producing it has become almost a requirement for a company to be found on the internet. However, what many forget is that planning content is so much more important than creating it. What to consider before producing? There are those who create content just to fill a gap, but there are…

Read More →

breaching 140 whos using twitters 280 characters

Revisiting Twitter’s 280-Character Limit: What’s Working Today

In mid-November 2017, we examined the new 280-character limit that Twitter made generally available to the public on November 7, 2017. At the time, it was definitely too early to tell whether companies and individuals were embracing the new character limits. Now that we’ve had a few months pass, how has the landscape changed? Length…

Read More →

Back to Top
Subscribe to SHIFT Happens!

Subscribe to SHIFT Happens!

Want fresh PR and earned media news delivered to your inbox? Sign up for the SHIFT HAPPENS newsletter!

You have Successfully Subscribed!