Predictive Analytics in PR

New SHIFT eBook: Predictive Analytics and the Future of PR

Modern companies and organizations have the capability to leverage data to produce insights and data-driven business decisions. As such, the future of business is in large data sets and the observations derived from the analysis. The latest focus is on predictive analytics and the power one can wield by predicting future trends. Public relations, a…

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handle-criticism-from-pr-perspective

How to handle criticism from a PR perspective

One of the biggest perceived problems in the world of public relations is criticism. Since the advent of the social media era, handling criticism has been one of the top requests made of PR professionals and agencies by brands and companies. Criticism is perceived negatively in the world of PR—especially by stakeholders who are looking…

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pr planning

Using Data In Your 2018 PR Planning Process

It’s nearing the end of Q4 and 2017 altogether. You know what that means — PR planning is in full swing. PR planning is so valuable, especially from an internal operations standpoint. It’s a good feeling to organize what your clients are doing, who on your team is doing what (and when) and putting goals…

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Technical Writers

In the PR World, Technical Writers Need Apply

Today’s post on technical writers in PR is by guest blogger Abigael Donahue – enjoy!  Move over, engineers. Make room for writers in tech – and tech PR. The technical industry isn’t for left-brain thinkers alone. While STEM professionals certainly bring important skills to the table, writers can excel in the technical field as well. As…

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top tier influencers on pr budgets

How To Reach Top-Tier Influencers on PR Budgets

An astonishing amount of mindshare has been devoted to influencer marketing this year. Interest in influencer marketing is at all-time highs, and based on Google searches for the topic, there’s little indication that interest will flag. However, for public relations practitioners, influencer marketing poses significant challenges, such as: Cost: influencer marketing costs reach into 7-figures…

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AI in healthcare

The State of AI in Healthcare

There is no doubt as to whether artificial intelligence is poised to disrupt an array of industries and disciplines – be it marketing or healthcare. AI holds the potential to address massive pitfalls specific to healthcare – ranging from administrative tasks like speeding the input of patient notes into the electronic health record, to clinical…

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client event

Does Your Client’s Event Have PR Value? A Strategic Checklist

“We’re hosting an event. Will you come?” – Client A seemingly easy question, with a not-so-easy-answer. Yes, getting out of the office to attend a client event may seem like a welcomed change, but it could also lead to headaches down the road if you’re not thinking about the event strategically. So, before you say…

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state of social media snapchat

State of Social Q3 2017: Snapchat Struggles For Relevance

Snapchat, the shiniest new object in social media (at least as far as publicly-traded companies go), held its third earnings call since its initial public offering (IPO) recently, and the little ghost is struggling. Let’s see what the company had to report. User Growth Snapchat reports its userbase by quarterly averaged daily active users, meaning…

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learn from social media influencers

What We Can Learn from Social Media Influencers

When social media networks like Myspace and Facebook first started gaining popularity, they were quickly dismissed by many as fads for teenagers with no value for most people. Of course, it’s easy to look back in hindsight, but even so, it seems unlikely that anybody could have predicted the power that social media influencers have.…

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Narrative Development

Combining Art and Science in the Narrative Development Process

Whether a company is coming out of stealth mode, launching into a new market or looking to refresh for competitive reasons, creating a clear and crisp narrative is as critical as investing in product development and talent retention. If a company can’t distinctly state what it does and how it impacts the world, no one…

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