AI features

The Year AI Features Dominated the Media

At the end of last year, Fortune predicted that 2017 would be the year of artificial intelligence (AI). Boy, were they right. Whether it was new AI features in Amazon’s AWS cloud offering, Facebook’s use of AI to fight suicide or Elon Musk’s claim that AI will cause WWIII, there was rarely a day –…

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Top Public Relations Trends in 2018: Introduction

Top Public Relations Trends in 2018: Introduction

As we wind down 2017, our gaze inevitably turns to the horizon. What’s ahead for the public relations profession amidst a world of disruption? In this series, we’ll examine some of the major trends we see ahead and how PR practitioners of all stripes should prepare. The Big Picture If there’s one theme that unifies…

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social media success

5 Business Promotion Best Practices for Social Media Success in 2018

Gartner researchers have shown that the social media accounts across the globe are to account for a third of the all-time online spent. You can undoubtedly believe that the new-generation social media networks have changed the entire game for the marketers, once and forever. These changes are gaining momentum day by day and not expected…

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Airbnb

Making Data-Driven Airbnb Reservations

There are two groups of people when it comes to decision making: those who make decisions based on fact and those who make decisions based on emotion. While selecting an Airbnb based on emotion might sound appropriate – Let’s stay here. Look at the built-in bookshelves and natural light, this place is dreamy! – there…

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Better Communications Strategies

A Quick Guide for Developing Better Communications Strategies

The point of communicating is to create change. Change in someone’s thoughts, or in what they do. It’s really very simple. Thinking about what you want to change is the best way to start planning any communications. That might sound really obvious, but one of the keys to developing more effective strategies is to consider what the…

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Public Relations Jobseekers- Act Before 2017 Ends

Public Relations Jobseekers: Act Before 2017 Ends

As 2017 enters its final month, we hit a period in the US B2B world known as the great lull. Companies slow down in America between Thanksgiving and New Year’s Day. Out of office auto-replies fly through the digital ether like flocks of birds migrating for the winter. People’s thoughts turn towards friends, family, and…

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Thankful

SHIFTers Give Thanks

Let’s face it: 2017 has been a doozy. After the hurricanes, political upheaval and Friday Night Lights being taken off Netflix (Say it ain’t so, coach!), many are ready to turn their calendars to 2018 and start fresh. However, now that we’re reaching the end of the year, ‘tis the season to focus on all…

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holiday marketing

Holiday Marketing Tips

It’s that time of year again! Where Christmas music starts to besiege mainstream radio and you start getting irrationally angry at random strangers setting up their Christmas lights too early. But it’s never too early to start thinking about holiday marketing strategies. In fact, you’ve probably been thinking about them for months now. If you’re a little behind in your holiday planning, don’t sweat it. These…

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breaching 140 whos using twitters 280 characters

Breaching 140: Who’s Using Twitter’s 280 Characters?

On September 26, 2017, Twitter surprised its users by announcing that certain users would have their tweet character limits doubled, from 140 characters to 280 characters. This beta test was to determine whether users wanted the increased characters. After the beta, Twitter rolled out 280-character tweets to all users. Naturally, as one of the first-ever…

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