The Thrill of Solving: Alteryx Inspire 2017

In a whirlwind two days in Las Vegas, I reaffirmed my belief in the future of analytics and its potential to change businesses for the better. I attended Alteryx Inspire 2017, a client of SHIFT Communications, to see what one of the leading business intelligence and data analytics companies in the world was up to.…

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key performance indicators

Choosing The Right Key Performance Indicators

Today’s blog is from our partner at NATIONAL, Jonathan Litwack. Enjoy!  Key Performance Indicators (KPIs) are a lot like a road trip: we know that we have a starting point and an end point, with speed being our indicator of whether we’ll successfully reach our destination on time or not. (Analogy lost on you? Check out this…

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So You’re A Social Media Guru, Right?

A celeb gave you a shoutout on Twitter. Your Instagram pictures hit triple-digit likes. Your Snapchat game is on point, not to mention your Facebook Live skills. Sound familiar? We see quite a few people promote themselves as a ‘social media guru’ or ‘social media master’ across their – wait for it – social media…

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How to choose a martech stack

How to Choose a Marketing Technology Stack, Part 7 of 7: The Future

In this series, we’ll unpack our marketing technology deployment strategy. We’ll learn how to properly plan a marketing technology stack rollout, develop a sensible governance model, examine what could go wrong, and succeed on the first try rather than patch and duct tape a disaster repeatedly. Part 7: The Future of Marketing Technology and Project…

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SHIFT san francisco

Announcing New Leads out of SHIFT San Francisco!

Have you heard the news? Two strategic hires have joined SHIFT San Francisco: David Hargreaves will act as Managing Director and Nathan Beers as Vice President. Welcome, both! Meet David David joins us having spent two years managing a sales and marketing team for SaaS startup Snipp Interactive. Prior to that, he spent nearly 10 years at NextFifteen Group…

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staying active at work

Staying Active At Work: How To Get Your 10,000 Steps at a 9-5 Job

“The Step Diet: Count Steps, Not Calories!” “10,000 Steps a Day to Your Optimal Weight!” “10,000 Steps to a Healthier You!” “10,000 Steps and You’ll Turn into a Unicorn with the Power to See Through Time and Space!” That last one is made up, but no doubt you’ve heard about the recommended 10,000 steps an…

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Three Public Relations Mega-Trends in 2017: Where Are We Now?

Earlier this year we published a blog post highlighting the three PR mega-trends we predicted would shape our industry in 2017. Now that we’re almost halfway through the year (what?!), we wanted to take a look back at how these trends have impacted our efforts so far. Content Shockwave According to Google News, there were…

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The Road to Agency Life

Before I graduated from college, I sent my resume to almost every PR agency in the city of Boston and didn’t get so much as a “Thanks for applying” e-mail from those agencies. I wish that was an exaggeration. I was defeated, but knew that if a career in PR was meant to be, I…

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Demystifying Data Part 4: Data Analysis – You have the data, now what?

You’ve identified your questions, you’ve tracked down your data set, you’ve cleaned and verified it – now you need to do something with it. It’s party time! The good news is that these days there is no shortage of tools that can help you put your data down, flip it and reverse it. If you…

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machine learning

The Role of Machine Learning in Public Relations

Don’t miss all the great posts on our partner network, NATIONAL PR’s Bold Thinking blog, where this post originally appeared. Machine learning is already transforming industries around the world, offering significant cost savings and efficiency gains, while opening up new opportunities for forward-thinking companies to leapfrog competitors. How will machine learning affect the public relations…

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