Top Healthcare Stories of 2017

It’s been quite a year for healthcare in the news. From Washington’s epic healthcare reform battle to the mega merger of CVS and Aetna. Here’s a look back at the top five healthcare stories that made headlines in 2017: The fate of the Affordable Care Act Of course we should start with the failed Trump…

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b2b trends

B2B Trends Seen in Austin, TX

Austin, Texas is undoubtedly a melting pot of self-proclaimed “weirdness.” The flair of our city is influenced by the 150 people moving to Austin everyday; everyone from musicians, to tech gurus and California hipsters have left their boot marks on the culture of this city. At the SHIFT ATX office, our client portfolio is just…

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marketer moms

Top Marketer Moms Tips for 2018

Much like most marketers and PR professionals, I’m deep in the weeds in planning for 2018. Beyond developing smart content strategies and thinking about the news pipeline for the coming year, I have also been thinking about how to tackle that feeling that many working moms have: that they aren’t doing a good enough job…

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paid media

Do You Need Paid Media?

A recent marketing discussion on Facebook surfaced the criticism that paid media, in a world of earned, owned, and paid, should be unnecessary, that if you do amazing and awesome work in earned and shared media, paid wouldn’t need to be part of the mix. This has been a familiar refrain ever since the debut…

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startup marketing

10 Surprising Startup Marketing Hacks

Launching a new business is an exciting journey that can help entrepreneurs realize their dreams while improving the world. As every experienced entrepreneur knows, however, finding initial customers is the most difficult part of the startup process. The reality is that few customers want to buy from a company that has few online reviews, no…

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animated-gifs

How to Create Animated GIFs for Twitter

Video content is great and wonderfully compelling, but it sometimes can get lost in the mix. So if you’ve got great short-form video content, how do you make sure it gets seen? Animated GIFs might be one approach to take. When Twitter announced that users have the ability to post animated GIFs the Internet rejoiced.…

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NYC Consumer PR

NYC Consumer PR Trends, Key Moments and Lessons Learned in 2017

The SHIFT NYC consumer PR team cooked up another strong showing in 2017, keeping our clients’ brands in the hearts and minds of consumer lifestyle and technology reporters. Against the head winds of an ever-shrinking pool of media outlets, an influx of hard news and an uncertain political climate, the team rolled up its sleeves…

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Company Growth

5 Tips for Overcoming Challenges in Company Growth

In the past 15 years, SHIFT Communications has experienced substantial company growth — going from a small, boutique agency to a well-respected, prominent player in public relations (including being awarded 2017 Stevie Awards’ Most Honored Public Relations Agency). One of the biggest challenges that SHIFT – or any growing agency – faces is adopting best…

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integrated campaigns

Package Theft: A Case Study on the Successes of Integrated Campaigns

Recently, we ideated and executed an integrated campaign on the topic of package theft in the United States for our client, Blink. As a thought leader in the home security space, Blink coined the Thursday following Cyber Monday as “Package Theft Thursday” to highlight the heightened risk of stolen packages following consumers’ spike in online…

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client-service-business

What It Means to be in a Client Service Business

There’s an overarching trend in the client service business. In fact, a week doesn’t go by in which I don’t have a similar conversation with a company in the throes of the agency search process. They need more brand awareness, their competitors are dominating the press, and their board wants to know what the plan…

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