sabbatical

Thoughts on How to Balance Rest and Adventure on a Sabbatical

Since SHIFT announced its sabbatical program about four years ago, I have been thinking long and hard about what I would do with this precious time off. In fact, in true B2B PR fashion, I often thought about the ROI of the vacation spend: how I could be optimize the time and leverage it for…

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maximize news

How to Work with Your PR Firm to Maximize News

So far in 2018, 101.9 million articles and 5.6 million news blogs have been published online, according to a search on media analytics tool Sysomos. Through its own newsroom, Facebook issued 31 corporate and 24 product announcements. In 2017, nearly 22,700 venture capital deals were struck according to CrunchBase. What does this all mean? Getting…

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Data-Driven Media Relations Resources

Data-Driven Media Relations Resources

Here at SHIFT, we pride ourselves on our data-driven approach to communication and public relations. So, it stands to reason that we extend that thread through into our media strategies for our clients. Sometimes, it’s about finding data points to include in pitches to bolster your client’s idea or announcement. Other times, data can help…

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importance of stories

The Importance of Stories for Child Health

Stories matter. That’s not just an opinion. That’s not an axiom or a homily or a saying or even a pithy bumper sticker slogan. That’s a genuine, biological imperative. Our stories, the things that we tell each other when we gather for dinner, the narratives that we painstakingly write down on paper, the arcs that we scrutinize…

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impactful apology

How to Say Sorry: Framework for Creating an Impactful Apology

I’m sorry. Seems simple, doesn’t it? How have two words become so divisive, so maligned and so suspect in the last year? Those two words are used to begin the journey towards repairing broken trust. In the time of a crisis, how do you develop a meaningful apology to rebuild connections and confidence in a…

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media relations

Media Relations 101: Knowing When & How to Pivot

You’ve drafted your pitch, found your media targets and crafted the perfectly pithy subject line. You’re confident that the angles you’re pitching are strong and timely and will be of interest to the media and their audiences. But what happens when your media relations efforts aren’t as successful as anticipated? Whether you’re an AE on…

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mobile apps

The Benefits of Integrating Mobile Apps With Social Media

Mobile technology and mobile phones are amongst the best inventions that have happened to humans. Both have helped place meaningful information in your hands with ease. Today, you can access the internet not just on your personal computer but via your mobile phones. This is not only a plus for you but for your business…

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reaching influencers

A New Approach to Reaching Influencers

It’s no secret that the discipline of earned media has always played second fiddle to paid media — but that may be finally changing. We now have the ability to target opinion formers directly and use paid media to amplify their voice and distribute content, making the role of paid secondary to earned, owned and…

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SHIFT communications

Looking Back on 15 Years of SHIFT Communications

Fifteen years ago this week, within the brick-and-beam “elegance” of a bankrupt candy factory, in space shared with a now-long-gone software firm, SHIFT Communications hung its cardboard shingle and opened its doors to what we knew would be the start of something huuuuge. Our blurry eyed optimism convinced us that it would only be a…

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transform your content marketing

10 Ways to Transform Your Content Marketing in 2018

Content marketing and its tools and trends are evolving more than ever before. This marketing and advertising technique which is used by B2B and B2C companies all over the world is no longer what it was a few years ago. The focus of marketers has shifted to content because they know and understand that this…

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