senior-executive

8 Insider Secrets for Meeting with a Senior Executive

The older I get, the more I care about the next generation of PR pros and their career development. This may stem from having teenage children; I worry about their preparation for life, their careers, and their happiness. Thus, I happily offer college students and new graduates some hard-won wisdom whenever they ask. Here’s what…

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State of Social

State of Social Media 3Q 2017: Facebook Nears $5 ARPU

Facebook, the largest social network and arguably the largest product ever made for the human race intentionally, released its 3Q 2017 earnings. Let’s see what the behemoth had to say. User Growth After passing 2 billion monthly active users last quarter, Facebook notched another 72 million or so new monthly active users for 3.29% growth.…

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How to Organically Market Your Brand on Instagram

Today’s blog was originally published via Market Inspector – enjoy!  Want to grow your brand presence on Instagram? You’re in luck. Instagram allows businesses and brands to market themselves without having to buy ads and spend a fortune. It has been a great marketing tool for many brands that are looking to build their online fan base,…

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event planning

6 Tips for Planning a Successful Consumer Event

Event planning can be stressful. From wrangling outside vendors, to working hand-in-hand with event coordinators, to the actual activation, planning the perfect event can be a challenge for even the most seasoned PR pro. However, there are a few steps you can take to put your team and client in the best position to execute.…

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content ideas

Content Ideas That Work For Your Entire Business (Not Just A Department)

Content should be the most important part of your online marketing strategy. After all, how can you expect to bring in traffic and convert them to paying customers without it? Then, go ahead and factor in the importance of content for SEO and all of a sudden it’s mission critical. Content matters, we know that,…

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State of Social Twitter

State of Social Media, 3Q 2017: Twitter Restates

Twitter, the 140-character stream of what’s happening now, surprised everyone with a measurement disclosure. Let’s dig into everything they announced. Audience Growth We see modest growth below, as Twitter adds an additional 1.23% quarter-over-quarter growth in monthly active users: Twitter now addresses 330 million users around the world; their presence is largely international. Only 69…

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ibm cdo strategy summit

IBM CDO Strategy Summit Roundup

The IBM Chief Digital Officer Strategy Summit, a bi-annual event hosted by IBM, just wrapped up its fall edition. At this event, Chief Digital Officers from around the world to discuss and share insights as peers. SHIFT Communications and NATIONAL Public Relations sent a team of three to the Boston CDO Strategy Summit to learn…

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find inspiration

How To Find Inspiration When You Need It Most

Find Inspiration In Simple Ways As PR professionals, and particularly in our agency roles, one of the top qualities we’re lauded for is our creativity. We’re constantly brainstorming diverse ways to launch a brand, sustain momentum, or create a memorable campaign for our clients. It follows that our ability to find inspiration should be a…

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food pr

Recipes: The Missing Ingredient in Many Food PR Content Marketing Mixes

Firing up a grill with a push of a button. Making taste buds tingle with flavorful hot sauce varieties. Creating memorable media experiences through product trial has long been a staple of public relations for food & beverage and related brands. However, when it comes to maximizing overall ROI and audience engagement, an often overlooked…

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influencer programs

Consumer Corner: 3 Tips for Building Successful Influencer Programs

Influencers programs have become an important part of many PR strategies, particularly consumer PR strategies, and especially when coupled with traditional media relations. When done well, influencer programs can create powerful brand advocates for your client who spread awareness and drive conversions. If executed poorly, you could end up with indifferent partners who are only…

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