How To Use Google+ Ripples to Identify Influencers

Want to know one of the best-kept “secrets” about Google+? It tells you who the influencers on any topic are with a feature called Ripples. Let’s take a look at a couple of quick examples.

First, you find Ripples by clicking on the context menu on any publicly available post:

(1) Christopher Penn - Google+

Here’s a post about Google+ network growth I created last week, and how it shows up in Ripples:

Google+ Ripples

Hover over any name of someone sharing that post and you can add them to your own circles. If they choose to circle you back, you can then tag them by name in future posts and they’ll likely appreciate it as long as it’s relevant.

Here’s an even more powerful tip – as long as it’s public, you can do the same with any public post. For example, here’s a post I reshared that was a cute set of bumper stickers about kids and mobile devices by Carter Gibson:

(1) Carter Gibson - Google+ - You know you live in San Francisco when.... Usually I hate…

If you’re talking about the mobile space at all, you might want to know who else thought this post was funny and/or on target for the mobile tech crowd. Hit Ripples and see for yourself:

Google+ Ripples

Carter’s very influential himself; however, there are a number of second-level circles that have done a fair amount of resharing themselves. If I were responsible for growing an audience that was mobile-focused, I’d be adding those people to my circles as well.

Now that, according to some sources, Google+ is the second-largest social network, you can’t afford to ignore it.

Christopher S. Penn
Vice President, Marketing Technology

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Posted on January 28, 2013 in Social Media

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About the Author

Christopher S. Penn is an authority on digital marketing and marketing technology. A recognized thought leader, author, and speaker, he has shaped three key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, and email marketing. Known for his high-octane, here’s how to get it done approach, his expertise benefits companies such as Citrix Systems, McDonald’s, GoDaddy, McKesson, and many others. His latest work, Leading Innovation, teaches organizations how to implement and scale innovative practices to direct change. Christopher is a highly-sought keynote speaker thanks to his energetic, informative talks. In 2015, he delivered insightful, innovative talks on all aspects of marketing and analytics at over 30 events to critical acclaim. He is a founding member of IBM’s Watson Analytics Predictioneers, co-founder of the groundbreaking PodCamp Conference, and co-host of the Marketing Over Coffee marketing podcast. Christopher is a Google Analytics Certified Professional and a Google AdWords Certified Professional. He is the author of over two dozen marketing books including bestsellers such as Marketing White Belt: Basics for the Digital Marketer, Marketing Red Belt: Connecting With Your Creative Mind, and Marketing Blue Belt: From Data Zero to Marketing Hero.
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