Today’s blog was originally published via Market Inspector – enjoy!
Want to grow your brand presence on Instagram? You’re in luck. Instagram allows businesses and brands to market themselves without having to buy ads and spend a fortune. It has been a great marketing tool for many brands that are looking to build their online fan base, and turn them into potential customers.
Social media is a boon to online marketers around the world, because it opens up an opportunity to showcase your brand to anyone across the globe. While it may sound all too easy, it is extremely important to focus on how you want to showcase your brand identity.
It’s important to engage with your followers and reply to their comments instantly. Many successful brands on Instagram post at least once every day to regularly keep their followers engaged. You should neither post too rarely, nor too often. There have been many studies done on the perfect days and times that you can post in order to get maximum viewership.
Usage of hashtags is another aspect to consider. Research shows that if you have more than 11 hashtags for a post, it will drive more interaction that a post with fewer or no hashtags. Hashtags for an Instagram post is similar to keywords for a web page. They can play an important role in bringing traffic to your site or profile.
The infographic below, created by Market Inspector, gives 20 tips on how a business can use Instagram to their advantage, without buying followers. Enjoy!
Digital Communications Executive, Market Inspector