How to blog in 5 minutes a day

One of the most common things I hear about content creation for the purposes of marketing and PR is that there’s no time to create content. No time to blog, no time to create, no time to get things done. Here’s a simple, foolproof method for blogging that you can do every day if you have a commute or just a few minutes of downtime and a smartphone.

Step 1. Think about what you want to write about. As much as you can, assemble the topic in your head and think about what you’d say. Aim to speak on a topic for about 5 minutes.

Step 2. Using the built-in microphone or the one built into the earbuds on your smartphone, turn on the Voice Memos application. (Android users may need to download a free voice memo app from Google Play)

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Step 3. On your commute, while you’re standing in line, or any place that you have downtime and relative quiet (doesn’t have to be silent, just not at a rock concert), record your thoughts as coherently as possible, as though you were writing.

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Step 4. Find the recordings on your phone or desktop computer and download them.

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Step 5. Using either your own personnel or an audio transcription service, send the recordings out for transcription to text. There are many, many audio transcription services out there; search for them and pick the one that best matches your timeframe and budget. The standard for audio transcription is $1 per recorded minute of audio.

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Of course, if you don’t have the budget or staff, you can just transcribe them yourself later.

Step 6. Take a few minutes to clean up the transcript. After editing, copy and paste the transcribed audio into a blog post. You’ve now blogged during a period of time that was previously not optimal for sitting down and writing.

If you have 5 minutes a day, you have time to blog. Our normal speaking rate in the English language is anywhere from 150-300 words per minute, so if you can speak for 5 minutes, you can create a substantial blog post. Even if you end up transcribing the audio yourself later on, you’re at least recording your thoughts during otherwise less productive periods of time.

Christopher S. Penn
Vice President, Marketing Technology

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Posted on March 12, 2013 in Blogging, Content Marketing, Technology

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About the Author

Christopher S. Penn is an authority on digital marketing and marketing technology. A recognized thought leader, author, and speaker, he has shaped three key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, and email marketing. Known for his high-octane, here’s how to get it done approach, his expertise benefits companies such as Citrix Systems, McDonald’s, GoDaddy, McKesson, and many others. His latest work, Leading Innovation, teaches organizations how to implement and scale innovative practices to direct change. Christopher is a highly-sought keynote speaker thanks to his energetic, informative talks. In 2015, he delivered insightful, innovative talks on all aspects of marketing and analytics at over 30 events to critical acclaim. He is a founding member of IBM’s Watson Analytics Predictioneers, co-founder of the groundbreaking PodCamp Conference, and co-host of the Marketing Over Coffee marketing podcast. Christopher is a Google Analytics Certified Professional and a Google AdWords Certified Professional. He is the author of over two dozen marketing books including bestsellers such as Marketing White Belt: Basics for the Digital Marketer, Marketing Red Belt: Connecting With Your Creative Mind, and Marketing Blue Belt: From Data Zero to Marketing Hero.
  • DavidBThomas

    Great advice, Chris. I’ve also been using a speech-to-text app to compose blog posts. (I use Siri with Notes.) whether it is or not, it feels faster than typing, and you can do it almost anywhere.

  • You are absolutely correct about being able to put together a post in five minutes. I have used voice memos to do so, so I know from experience that it works. However I have noticed a difference in how I write when I “dictate” versus when I just put pen to paper.
     
    I haven’t studied it, but I am guessing we use two different sections of our brains for these functions.

  • Writing a blog in five minutes, or even fifteen minutes would be great! Have been considering voice memos for a while; even with me doing the transcribing, I should be able to cut down on the time I spend per post. Thanks!

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