How PR Affects SEO

A short video we debuted in our newsletter about how PR affects your SEO. Three ways: links, social, and citation. Watch this 6 minute micro-webinar for the details:

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Christopher Penn
Vice President, Marketing Technology

Download our new eBook, How Social Broke PR

Posted on December 31, 2012 in Strategy

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About the Author

Christopher S. Penn is an authority on digital marketing and marketing technology. A recognized thought leader, author, and speaker, he has shaped three key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, and email marketing. Known for his high-octane, here’s how to get it done approach, his expertise benefits companies such as Citrix Systems, McDonald’s, GoDaddy, McKesson, and many others. His latest work, Leading Innovation, teaches organizations how to implement and scale innovative practices to direct change. Christopher is a highly-sought keynote speaker thanks to his energetic, informative talks. In 2015, he delivered insightful, innovative talks on all aspects of marketing and analytics at over 30 events to critical acclaim. He is a founding member of IBM’s Watson Analytics Predictioneers, co-founder of the groundbreaking PodCamp Conference, and co-host of the Marketing Over Coffee marketing podcast. Christopher is a Google Analytics Certified Professional and a Google AdWords Certified Professional. He is the author of over two dozen marketing books including bestsellers such as Marketing White Belt: Basics for the Digital Marketer, Marketing Red Belt: Connecting With Your Creative Mind, and Marketing Blue Belt: From Data Zero to Marketing Hero.
5 comments
Brian Burt
Brian Burt

Really useful video about how much Google is changing the game.  Thanks for the great tips!

-Brian


psimeoni
psimeoni

Thanks, Christopher! Very useful info about Google Plus and on-page.

Jack Hadley
Jack Hadley

Nicely done, Christopher. Thank you. Helped me better understand. You gotta believe that some old school SEO guys, with their crappy, unreadable, stuffed text, are running scared these days.

CherylSmithem
CherylSmithem

Excellent video on the most important signals. Thank you for making and being so clear in your explanations. The hardest thing for people so totally subscribed to the "old" paradigm of buying links to understand is the importance of social interaction on SEO.

resonancecontent
resonancecontent

Thanks, Chris -- great explanation, very simple to follow. I think 2013 will be the year we see SEO as a formal practice start to fade as online marketers realize that just giving Google what it wants -- quality content -- is much easier than trying to trick the Googlebot into boosting it rankings. Thanks again, and Happy New Year to you!

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