How PR Affects SEO

A short video we debuted in our newsletter about how PR affects your SEO. Three ways: links, social, and citation. Watch this 6 minute micro-webinar for the details:

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Christopher Penn
Vice President, Marketing Technology

Download our new eBook, How to Measure the Value of PR

Posted on December 31, 2012 in Strategy

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About the Author

Christopher S. Penn has been featured as a recognized authority in many books, publications such as the Wall Street Journal, Washington Post, New York Times, BusinessWeek and US News & World Report, and television networks such as PBS, CNN, CNBC, Fox News, and ABC News for his leadership in new media and marketing. In 2012 and again in 2013, Forbes Magazine recognized him as one of the top 50 most influential people in social media and digital marketing; Marketo Corporation named him a Marketing Illuminator, and PR News nominated him as Social Media Person of the Year. Mr. Penn is the Vice President of Marketing Technology at SHIFT Communications, a public relations firm, as well as co-founder of the groundbreaking PodCamp New Media Community Conference, and co-host of the Marketing Over Coffee marketing podcast. He is an adjunct professor of Internet marketing and the lead subject matter expert and professor of Advanced Social Media at the University of San Francisco. He’s the author of the best-selling book Marketing White Belt: Basics for the Digital Marketer.
5 comments
Brian Burt
Brian Burt

Really useful video about how much Google is changing the game.  Thanks for the great tips!

-Brian


psimeoni
psimeoni

Thanks, Christopher! Very useful info about Google Plus and on-page.

Jack Hadley
Jack Hadley

Nicely done, Christopher. Thank you. Helped me better understand. You gotta believe that some old school SEO guys, with their crappy, unreadable, stuffed text, are running scared these days.

CherylSmithem
CherylSmithem

Excellent video on the most important signals. Thank you for making and being so clear in your explanations. The hardest thing for people so totally subscribed to the "old" paradigm of buying links to understand is the importance of social interaction on SEO.

resonancecontent
resonancecontent

Thanks, Chris -- great explanation, very simple to follow. I think 2013 will be the year we see SEO as a formal practice start to fade as online marketers realize that just giving Google what it wants -- quality content -- is much easier than trying to trick the Googlebot into boosting it rankings. Thanks again, and Happy New Year to you!

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