The healthcare industry is experiencing its own version of the “Industrial Revolution.” As the healthcare industry transitions to value-based care, innovation – alongside consumer experience and engagement – remains a focal point. Healthcare organizations are not only looking to weather the changes; the smart ones are proactively looking to gain a market advantage. One key healthcare player poised to fly or falter as part of this transition is the health insurer.
Health insurers are a less-than-loved entity from the current consumer point of view. Many consumers perceive their experiences with health insurers to be tedious, time consuming and costly. The changes taking place in healthcare today present insurers with an opportunity to rethink their role in consumer engagement and education. As healthcare becomes increasingly connected, insurers can reposition themselves as an integral component within the system and as a friend to the empowered healthcare consumer.
How can healthcare insurers more specifically embrace the changes taking place in healthcare today to competitively position their organizations? Find out in our latest Marketing Insights whitepaper, Health Insurance Market Ripe for Disruption. In the whitepaper, we outline the need for health insurers to prioritize innovation, data analytics and intelligent, audience-specific marketing in order to optimize consumer experience and engagement.