Google News Lab for PR and Marketing Professionals [video]

Google announced a new experiment to assist journalism in stepping up its game, the News Lab. News Lab bundles Google’s most popular storytelling tools together and guides journalists through a short online course to help them make the most of the Google toolkit:

News Lab Content framework

Unsurprisingly, Google’s News Lab is incredibly useful to anyone creating content and telling stories. Marketers and PR professionals need the best tools available for making content perform.

In this short 10-minute video tour, learn what’s inside Google News Lab and how it applies to marketers and communicators. Find out what modules you should pay most attention to, and what other resources can complement your understanding. Take your storytelling to the next level:

Find some other great tools that should be in the toolkit? Let us know in the comments.

Christopher S. Penn
Vice President, Marketing Technology

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Posted on June 29, 2015 in Brand Journalism, Content Marketing, Marketing, Public Relations, Video

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About the Author

Christopher S. Penn is an authority on digital marketing and marketing technology. A recognized thought leader, author, and speaker, he has shaped three key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, and email marketing. Known for his high-octane, here’s how to get it done approach, his expertise benefits companies such as Citrix Systems, McDonald’s, GoDaddy, McKesson, and many others. His latest work, Leading Innovation, teaches organizations how to implement and scale innovative practices to direct change.

Christopher is a highly-sought keynote speaker thanks to his energetic, informative talks. In 2015, he delivered insightful, innovative talks on all aspects of marketing and analytics at over 30 events to critical acclaim.

He is a founding member of IBM’s Watson Analytics Predictioneers, co-founder of the groundbreaking PodCamp Conference, and co-host of the Marketing Over Coffee marketing podcast.

Christopher is a Google Analytics Certified Professional and a Google AdWords Certified Professional. He is the author of over two dozen marketing books including bestsellers such as Marketing White Belt: Basics for the Digital Marketer, Marketing Red Belt: Connecting With Your Creative Mind, and Marketing Blue Belt: From Data Zero to Marketing Hero.

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