The Future of Marketing: Mark Schaefer on Wearables, Augmented Reality and Ignition

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Back in September, we attended the FutureM and INBOUND Conferences in Boston. As you might expect at an event called “Future of Marketing,” we spent a lot of time talking about, well, the future of marketing.

We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: what IS the future of marketing?

Without further ado, we bring you part one of SHIFT’S “Future of Marketing” Video Series: Mark Schaefer.

WHO is Mark Schaefer and WHY should you care?

  • Mark is a social media marketing blogger, educator and consultant.
  • His blog {grow} is a fantastic resource for marketers and anyone running a business.
  • He’s a best-selling author – check out Return On Influence, Born to Blog, Tao of Twitter, and Social Media Explained.
  • He’s been a marketer from the moment he came out of the womb. Trufax.
  • Find him online at BusinessesGrow.com and @MarkWSchaefer.

Future of Marketing Takeaways:

  • We’re entering a time where the Internet will surround us like the air that we breathe, in which the boundaries that limit us today will cease to exist.
  • It’s not just about great content – it’s about great content that ignites.
  • Social media realities are changing, and companies must be open-minded about exploring alternatives to “basic” channels like Facebook.
  • Every aspect of how we engage online will be transformed in a profound way by augmented reality. It will change how we connect, how we discover, how we entertain, how we learn, and more.
  • Marketing leaders must understand technology and data enough to ask the right questions in order to use tech & data

Agree? Disagree? Think we’re all nuts? Leave your thoughts below!

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Posted on November 20, 2014 in Content Marketing, Future of Marketing, Social Media

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