Is Your Content Sharable?

sharing content

For many online publishers, getting your articles and stories shared on social media is your main (or maybe only) mode of distribution. From small blogs to major online publishers, Facebook drives 22.36% of overall traffic to websites, including both paid and organic referrals. That’s almost a quarter of ALL web traffic coming from Facebook alone.

With the rise in mobile consumption, online publishers are forced to create content, headlines and websites that are optimized for digital sharing; this is no easy feat. Although we can’t ensure your next post will go viral, incorporating these best practices will help users easily share and engage with your content, whether it be on mobile, social media or the web.

Share Buttons + Click-to-Tweet Links

People are busy. From planes, trains and automobiles to waiting rooms and conference rooms, your content is being read everywhere. For the audience on-the-go, you want to make it as easy as possible for them to share what they’ve read. Adding Share Buttons gives people a one-click option to get your content in front of their network.

Click To Tweet links are also an easy way to give users a one-click option to share your content. Simply set up a free account with Click to Tweet, and you’ll be able to link readers to a pre-written tweet. With one click, they can easily share the tweet you wrote with your content to their followers.

Mobile Optimization of Your Website

58% of American adults have a smartphone. 32% of American adults have an e-reader. 42% of American adults have a tablet. With those numbers, if you’re not optimized for these devices, you’re frustrating your visitors every time they come to your site. Again, make it easy. If you haven’t created a mobile version of your site, it’s beyond time to get on that.

Snappy Headlines (but no clickbait)

Your headline is the first thing people see when they get to your article, so make it snappy! As few as two people go on to read an article after reading a headline, so grabbing attention and keeping that interest is a must. This is where knowing your audience comes into play. Figure out who is reading your content and cater your headlines directly to them. Taking advantage of pop culture hot-topics or asking questions are two strategies that can make for interesting headlines.

Next time you publish a blog post or a new piece of content, think about integrating these practices into your strategy. Do you have other tactics to make your content sharable? Share them with us in a comment below!

Tori Sabourin
Marketing Analyst

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Posted on January 21, 2015 in Content Marketing, Social Media

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