Category Archive for: Writing

5 more ways to never run out of content to create

Early in this blog’s life, we shared some ideas how to be sure you never run out of content for blogging. With content creation on everyone’s mind these days, I thought we could revisit that and share some other ways to create valuable content for your audience and keep the backlog of ideas full. 1.…

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Longer Form Content Becomes More Important for Marketing

Food for thought. Google announced another new feature on Tuesday that is now in a search box near you, called “in-depth articles“. This new feature is designed to promote authoritative articles and content that are long-form pieces of content, from blog posts to scholarly works. In their example, if you search for censorship you will…

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Financial Services Focus: What’s going on with Stafford Loans?

One of the many things we’re often asked to do as PR professionals is to help clients draft news or viewpoints on topics in the news. We figured it’d be a useful public service to the many journalists who are asking right now about the changes in the federal student loan program to give an…

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5 ways to never run out of content for blogging

One question that came up during a recent employee training here at SHIFT was whether or not you can run out of content for the company blog, especially for industries that tend to be commoditized. The short answer is no, and the long answer is no, if you have a few blog creation strategies in…

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