Category Archive for: Writing

Technical Writers

In the PR World, Technical Writers Need Apply

Today’s post on technical writers in PR is by guest blogger Abigael Donahue – enjoy!  Move over, engineers. Make room for writers in tech – and tech PR. The technical industry isn’t for left-brain thinkers alone. While STEM professionals certainly bring important skills to the table, writers can excel in the technical field as well. As…

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Business-Blog

How to Generate Content for your Business Blog

One of the biggest ways to differentiate your company in today’s age of aggressive digital marketing is to use creative and original content to attract new customers, engage existing clients and establish credibility and trust within your market. After all, nearly 2 million blog posts are written every day and if you can’t differentiate yourself…

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headline writing

When Great Headline Writing Isn’t Enough

Thanks to the many intense pressures existing in digital advertising, media and content marketing, the importance of a good headline has grown exponentially in recent years. Taking the media example, 20 years ago an attention grabbing headline was important to capture a reader’s attention and engage them, but they had already bought the newspaper! Now,…

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writing

Writing 101: How Every PR Professional Can Fine-Tune Their Most Marketable Skill

If every PR professional in the world crammed themselves into a (fictitiously large) conference arena, the room would be filled with driven, creative, detail-oriented, thick-skinned individuals. It’s no big surprise that the industry’s brightest minds share similar traits, but there is one often overlooked skill that most people take for granted. If all the people…

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Social Stories

The Storyless Story: Why the Frames of Social Stories Aren’t the Only Disappearing Element

Not every story begins with “once upon a time,” or ends with a “happily ever after,” however it would be quite a challenging feat to find someone who doesn’t recognize these two phrases. In fact, these two iconic taglines aren’t necessary to bookend any story at all. Yet, social stories do require the two respective…

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PR Writing

4 Resources to Keep Writing Right and Tight

Writing is the cornerstone of any PR program. Whether drafting technical abstracts or colorful consumer pitches, sharp writing separates the good from the great. To polish your skills, try these four resources: Grammarly A free online tool that will scan your writing and flag any grammatical errors. Before sending anything to clients, run your writing…

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writer's block

Overcoming Writer’s Block at a Moment’s Notice

Let’s get meta. I literally asked my team what I should write about for this blog post and Stephanie Siano, an esteemed account coordinator on our tech/B2B team, said I should write about how to overcome writer’s block. Ha ha. Well, after three aborted attempts at writing something else, I decided to take her advice…

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SHIFT Healthcare Q&A Part 2: Writing and Healthcare Trends

This is the second blog post in a series of two posts in the SHIFT Healthcare team’s Q&A with our friend and colleague Mike Feibus, President and Principal Analyst, FeibusTech, as well as Contributor for USA Today and Fortune. Our first installment focused on the taboos and to-dos of event outreach for PR professionals. This…

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Are Clichés Killing How You Communicate?

At the end of the day, are you so in the weeds with using clichés instead of thinking outside the box and circling back to the low hanging fruit? In my opinion, let’s put a stake in the ground, manage expectations and eat our own dog food. Huh? Are we too reliant on clichés that…

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Reverse Engineering: It’s for PR Pros, Too

Reverse engineering: the process of extracting knowledge or design information from anything man-made and reproducing it or reproducing anything based on the extracted information. The process often involves disassembling something and analyzing its components and workings in detail. –Wikipedia Ever wonder why a pitch you shipped out to 5, 10, or even more reporters garnered little or no response? How about…

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