Category Archive for: Writing

How Many T-Shirts with Incorrect Maps Does it Take to Make Proofing Important?

When Hudson’s Bay left P.E.I. off a t-shirt featuring a map of Canada back in 2017, I was left baffled. Beyond the fact that this is something that should be engrained in every Canadian after years of filling out blank province map worksheets in grade school, I couldn’t stop thinking about how it could have been…

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topic clustering

How Topic Clustering Can Simplify Your Content Plan

If you’re serious about getting your SEO sorted, then topic clustering isn’t something that you can choose not to do. After all, there is mounting evidence that doing so will boost your Google results tremendously when you organize your content in this way. So, you’re going to have to embrace this new way of doing…

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Nostalgia

Nostalgia Marketing

Recently I was invited to give a presentation to the PR class at the Nova Scotia Community college on the different aspects of blogging—from personal blogs as a way to practice your craft, to professional blogs to grow your profile, to blogs as an integral part of a solid content strategy. One of the hardest…

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writing errors

8 of the Most Common Writing Errors

Writing is one of those skills that can enhance the possibilities of your success, no matter what you do for a living. With the increased use of social media and texting, many of us have restricted ourselves to simplified spellings, pro-slang words, or we can say a form of “newspeak” from 1984, the dystopian novel…

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Content Creation

5 Methods for Content Creation

With every client, there always seems to be a point where the team is stuck creatively. These are the opportunities to think creatively in both approaching and creating content for the client. For those that are currently in the position, there are a few different methods that we can use to spark this creativity and…

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blogging

4 Reasons Why Blogging Can Be a Tool For Making You a Better Academic Writer

All around the globe, it is not strange to find academics being advised to take to blogging more in order to more efficiently communicate the topics that they are researching. This is just one of the many outcomes that blogging can have on a writer. The main reason behind this is that blogs are platforms…

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Technical Writers

In the PR World, Technical Writers Need Apply

Today’s post on technical writers in PR is by guest blogger Abigael Donahue – enjoy!  Move over, engineers. Make room for writers in tech – and tech PR. The technical industry isn’t for left-brain thinkers alone. While STEM professionals certainly bring important skills to the table, writers can excel in the technical field as well. As…

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Business-Blog

How to Generate Content for your Business Blog

One of the biggest ways to differentiate your company in today’s age of aggressive digital marketing is to use creative and original content to attract new customers, engage existing clients and establish credibility and trust within your market. After all, nearly 2 million blog posts are written every day and if you can’t differentiate yourself…

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headline writing

When Great Headline Writing Isn’t Enough

Thanks to the many intense pressures existing in digital advertising, media and content marketing, the importance of a good headline has grown exponentially in recent years. Taking the media example, 20 years ago an attention grabbing headline was important to capture a reader’s attention and engage them, but they had already bought the newspaper! Now,…

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writing

Writing 101: How Every PR Professional Can Fine-Tune Their Most Marketable Skill

If every PR professional in the world crammed themselves into a (fictitiously large) conference arena, the room would be filled with driven, creative, detail-oriented, thick-skinned individuals. It’s no big surprise that the industry’s brightest minds share similar traits, but there is one often overlooked skill that most people take for granted. If all the people…

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