Category Archive for: Webinar

Google Optimize

New SHIFT Webinar: Getting Started with Google Optimize™

Google Optimize ™ is a free and easy to use tool brought to you by Google Partners.  Since the free version’s inception in September of 2016, marketers and communicators alike have been provided access to what was previously exclusive to the Google Analytics 360 Suite. With Optimize’s accessibility at your fingertips, you’re now able to…

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Don’t Forget: Google Analytics Basics for PR Professionals

We talk a lot about Google Analytics at SHIFT – both on the blog and as we integrate it as an important tool for client projects and campaigns. We want to share some more of our Analytics knowledge with you in our free eBook on the topic. Few digital marketing tools are more widespread and…

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New Webinar: ABCs of Marketing Your Blog and Brand

Building a brand with a blog takes a lot of time and effort, and results aren’t always immediately obvious. However, a blog is one of the cornerstones of content marketing. Without it, you lose the opportunity to attract new audiences while your website’s SEO rankings suffer from the lack of fresh content. How can you turn your…

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10 tips to ensure a successful webinar

A webinar can seem like it’s not a major event on par with a keynote address – after all, it’s usually just a person, sitting in a closed room talking on the phone, scrolling through a slide deck. No big deal, right? Yet a successful webinar can attract hundreds, even thousands of people to tune…

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Upcoming Webinar: You Have to Like Your Facebook Strategy

Facebook has a legacy of changing its privacy policies to favor advertisers and media over individual privacy, from newsfeed settings… …to search settings… …to who can use your images in advertising… …to even what your data can be used for, such as financial services decisions… And this legacy affects companies and brands as much as…

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Linkedin Q&A Series: Personal Profiles vs. Company Pages

After yesterday’s LinkedIn webinar, we received a landslide of questions and followups, so we’ll be answering many of these questions on both the Vocus blog and the SHIFT blog over the coming days. Today’s question comes from Michael, who asks: “I’m a consultant and spent a few years developing my Linked In personal profile, which…

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LinkedIn for Business Webinar today

Today at 2 PM Eastern, catch the SHIFT/Vocus webinar on LinkedIn for Businesses. If you’ve struggled to understand (or have a client, boss, or colleague who struggles to understand) how LinkedIn is anything more than a digital resume, then this webinar is for you. Learn the 7 areas of LinkedIn that will help businesses grow,…

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How to host a press conference with Google+ Hangouts on Air

Ever want to hold a press conference or online meeting with broadcast capabilities from the comfort of your own conference room? It’s never been easier – or cheaper – thanks to Google+ Hangouts on Air. Let’s look at a few basics you’ll need to get up and running. First, if you want members of the…

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Webinar tomorrow: Critical Influence in Social Media

What do a kid’s sandbox, critical state theory, automobile purchases, and marketing automation have in common? They’re all part of tomorrow’s webinar at SHIFT Communications on Critical Influence in Social Media with VP of Marketing Technology Christopher S. Penn. Learn a new way of thinking about how earned media and public relations are impacting consumers…

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Use Webmaster Tools to Monitor PR and Earned Media

Transcript Well, good afternoon folks. It’s time for another SHIFT Communications earned media micro-webinar. Today I want to talk about measuring earned media impact with Google’s Webmaster Tools, which is probably one of the most underrated tools you can have available to you in the earned media or even in the marketing realm. Most people…

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