Category Archive for: Video

How to host a press conference with Google+ Hangouts on Air

Ever want to hold a press conference or online meeting with broadcast capabilities from the comfort of your own conference room? It’s never been easier – or cheaper – thanks to Google+ Hangouts on Air. Let’s look at a few basics you’ll need to get up and running. First, if you want members of the…

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In anticipation of #StarWarsDay…

SHIFTers wish you a happy May the Fourth, and May the Force be With You.

Video: 4 Ways to Make Events More Trackable

Hi. This is the cardboard impersonation of SHIFT Communications CEO Todd Defren, nicknamed Cowboy Todd, and today I’d like to share four ideas about how to make your event more trackable for metrics purposes. First and foremost, you need to make sure that you have your web analytics set up properly to track when people…

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Use Webmaster Tools to Monitor PR and Earned Media

Transcript Well, good afternoon folks. It’s time for another SHIFT Communications earned media micro-webinar. Today I want to talk about measuring earned media impact with Google’s Webmaster Tools, which is probably one of the most underrated tools you can have available to you in the earned media or even in the marketing realm. Most people…

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