Category Archive for: Video

7 Steps to a Better Livestream Q&A

Have you ever wished you could just sit down with your audience for a quick chat? Live streaming offers followers something that other outlets don’t: a chance to experience a brand in real-time. The sense of personal connection between follower and brand over a livestream platform like Periscope or Meerkat is unmatched by other forms…

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National Flex Day: SHIFTers Share Why They Flex

When you think of October, you probably think of falling leaves and Halloween. But October is also the month that hosts National Flex Day, a day created to motivate employers and employees to unite behind the need for more flexibility in the workplace. That day is today, October 20! According to a recent article, eighty…

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Google News Lab for PR and Marketing Professionals [video]

Google announced a new experiment to assist journalism in stepping up its game, the News Lab. News Lab bundles Google’s most popular storytelling tools together and guides journalists through a short online course to help them make the most of the Google toolkit: Unsurprisingly, Google’s News Lab is incredibly useful to anyone creating content and…

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PR Needs to Delve Deep(er) into Digital Video

Last week, I was afforded the chance to wear a sharp suit coat and attend a Publicity Club of New York luncheon on the rise of digital video. (Wait. Wait. This isn’t an ad-tech post. Please come back.) This was a publisher-centric panel, with editors from Mashable, FT, WSJ, Fast Company, Vox and USA Today, discussing…

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How to Create Animated GIFs for Twitter

Quick update: There’s an iOS app Spark that I read about that will help you make GIFs in seconds. You’re welcome. 😉 Video content is great and wonderfully compelling, but it doesn’t play in every environment. Twitter’s media player isn’t always reliable and no form of video plays reliably in email marketing on all platforms.…

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#Positive: Using the Power of Social Media For Good

Social media is more than just LOLcats. As public relations and marketing professionals, we intuitively understand this. However, social media can be more than just a way to sell more stuff or build brand awareness, too. The power of social media can, if we use the tools to their maximum potential, be a way of…

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Fix your website with Google Consumer Surveys Website Satisfaction Tool

Want to find out how satisfying the experience your website is to visitors?  Meet Google Consumer Surveys’ Website Satisfaction tool in our short video below. Usually this type of analysis will cost your business thousands of dollars to accomplish. Now you can use Google’s Website Satisfaction Survey for free. If you have some custom questions (consider how…

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Twitter’s Newest Hidden Feature: Website Analytics

Did you know that Twitter can tell you what’s happening with your website? Neither did we until recently, when we stumbled upon yet another incredible, powerful, wonderful feature that they forgot to tell us about (apparently it only merited a developer’s blog post on a Friday afternoon). Twitter’s new feature lets you verify and authenticate…

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Stopping bad public speaking habits, part 2

You know bad speaking mannerisms when you see and hear them. They’re the fillers in your speaking when you’re on stage, when you’re selling to a room, when you’re pitching to a journalist or influencer. Sometimes they flow as part of the conversation, but many times they stick out like a sore thumb: Fillers like…

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Instagram vs. Vine is not VHS vs. Beta

When I started writing this post, I went on a quest to figure out how I could embed this Instagram video from the great Chris Brogan. His point was exactly what I wanted to convey, and he said it better than I could. The problem? Embedding Instagram videos isn’t exactly for the common user. iFrames,…

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