Category Archive for: Video

7 Killer Tips to Become a Professional Vlogger

As public relations and marketing professionals, we are constantly thinking about what more we can do for our clients. We are looking at ways to make our clients better thought leaders or build new content for marketing purposes. Why not help some clients start a vlog? A vlogger is a profession where one creates a…

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State of Social

State of Social Q1 2017: Facebook nears 2 billion users, says video or else

The largest social network in the world – and to some people, the entire Internet – released its Q1 2017 earnings. What’s new with the 800 pound gorilla in social media? User Growth Facebook’s overall growth remained above 4% quarter-over-quarter in Q1, which it has sustained over the past 3 quarters. Facebook is just short…

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Internal Videos

Best Practices for Creating Impactful and Cost Effective Internal Videos

We do a lot of external communications here at SHIFT – whether it’s securing editorial coverage, managing owned content like company blogs, implementing social media initiatives that engage key audiences and influencers or creating compelling, shareable infographics. Innovative internal communication is another unique challenge we’re often presented with by our clients. Whether it’s a large…

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How to Measure the Success of Video Communications

As we’ve detailed previously, video is hot. It’s one of the most engaging ways to communicate with an audience, and digital platforms are doubling down on video. However, one area where video-minded PR professionals fall short is how to measure the success of video communications. How do we know when our video is contributing to…

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Are you using live video?

How to Incorporate Live Video Into Your Social Strategy

Video is the social media man of the hour. It is the Hiddleswift of social. (Ugh, I know. Why did I go there?) Everyone is talking about it. Everyone is paying attention to it. More video content is uploaded in 30 days than all three major US TV networks combined have created in 30 years.…

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Takeaways from Social Media Marketing World 2016

We had the pleasure and privilege of attending and speaking at Social Media Marketing World 2016 recently. What were our major takeaways from this massive social media marketing conference? The map of takeaways: Click for a larger version What’s Hot Right Now Live Video Periscope Facebook Live Snapchat Social Media Marketers at wildly varying skill…

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Use IBM Watson Analytics for Advanced Social Media Insights

As marketers and communicators, we must always improve our social media results. Our stakeholders want more followers, more engagement, more clicks, and more ROI. Until now, we’ve been saddled with descriptive or diagnostic analytics: at best, we can identify what happened. We haven’t been able to explain why, or determine what to do next to…

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5 Tips on Creating an Extraordinary YouTube Channel for Your Brand

Ah, YouTube. Seldom mentioned with major social platforms like Facebook, Twitter, and Instagram, yet still a household name. Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. The site boasts approximately 1 billion unique visitors each month and 6 billion hours of video watched. From a survey of…

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State of Social Media Q3 2015: Facebook has 1.5 billion people

We’ve often said that Facebook is the largest nation on the planet. Nowadays, Facebook is its own planet, for all intents and purposes. Let’s dig into their results some more. Audience Growth As mentioned above: 1.55 billion people use Facebook monthly, and Facebook growth has leveled to about 3.5% quarter over quarter: Facebook is at…

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7 Steps to a Better Livestream Q&A

Have you ever wished you could just sit down with your audience for a quick chat? Live streaming offers followers something that other outlets don’t: a chance to experience a brand in real-time. The sense of personal connection between follower and brand over a livestream platform like Periscope or Meerkat is unmatched by other forms…

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