Category Archive for: Video

Top Public Relations Trends in 2018: Introduction

2018 PR Trends: Social Media [Video]

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 2 major trends in social media: Influencer Marketing Train Keeps Picking Up Speed Influencer marketing shows no sign of diminishment despite questionable ROI. Influencer marketing methods…

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Top Public Relations Trends in 2018: Introduction

2018 PR Trends: Search Marketing [Video]

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 2 major trends in search marketing: Advanced PR Practitioners Embrace AI Fully The most advanced PR practitioners will embrace AI technologies and incorporate them into day-to-day…

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Top Public Relations Trends in 2018: Introduction

2018 PR Trends: Paid Media [Video]

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 3 major trends in paid media:  More Paywalls Go Up Traditional news media is struggling to survive, hemorrhaging cash. To compensate, more walls will go…

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Top Public Relations Trends in 2018: Introduction

2018 PR Trends: Owned Media [Video]

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 2 major trends in owned media: PR Professionals Blindsided by Rich Media Media monitoring has traditionally been focused on digesting and interpreting text. As the dominant…

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Top Public Relations Trends in 2018: Introduction

2018 PR Trends: Earned Media [Video]

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 4 major trends in earned media:  Press Releases Continue Their Slow Demise The venerable press release continues its decline into irrelevancy. While companies may be…

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animated-gifs

How to Create Animated GIFs for Twitter

Video content is great and wonderfully compelling, but it sometimes can get lost in the mix. So if you’ve got great short-form video content, how do you make sure it gets seen? Animated GIFs might be one approach to take. When Twitter announced that users have the ability to post animated GIFs the Internet rejoiced.…

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ibm cdo strategy summit

IBM CDO Strategy Summit Roundup

The IBM Chief Data Officer Strategy Summit, a bi-annual event hosted by IBM, just wrapped up its fall edition. At this event, Chief Data Officers from around the world to discuss and share insights as peers. SHIFT Communications and NATIONAL Public Relations sent a team of three to the Boston CDO Strategy Summit to learn…

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7 Killer Tips to Become a Professional Vlogger

As public relations and marketing professionals, we are constantly thinking about what more we can do for our clients. We are looking at ways to make our clients better thought leaders or build new content for marketing purposes. Why not help some clients start a vlog? A vlogger is a profession where one creates a…

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State of Social

State of Social Q1 2017: Facebook nears 2 billion users, says video or else

The largest social network in the world – and to some people, the entire Internet – released its Q1 2017 earnings. What’s new with the 800 pound gorilla in social media? User Growth Facebook’s overall growth remained above 4% quarter-over-quarter in Q1, which it has sustained over the past 3 quarters. Facebook is just short…

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Internal Videos

Best Practices for Creating Impactful and Cost Effective Internal Videos

We do a lot of external communications here at SHIFT – whether it’s securing editorial coverage, managing owned content like company blogs, implementing social media initiatives that engage key audiences and influencers or creating compelling, shareable infographics. Innovative internal communication is another unique challenge we’re often presented with by our clients. Whether it’s a large…

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