Category Archive for: Values

Core values empower transparency

One of the discussion topics over the past few days at Dreamforce was how different corporate cultures reinforce or undermine their corporate values, such as Salesforce’s 1:1:1 commitment (1% profits, 1% equity, 1% employee time to worthy causes). What makes core values work or not work isn’t just rooted in what the company does for…

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How your core values can become corrupted

One of the most important aspects of SHIFT’s agency culture is that nearly everything revolves around our core values in some way, from hiring to performance reviews to even vetting blog posts and social media updates. However, like anything, you can have too much of a good thing. One of the ways to provide a…

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Public Comments, Online Comments and Public Relations

“If you don’t have anything nice to say, don’t say anything at all.” –¬†Jacqui Rivait As a company spokesperson, whether the CEO of a Fortune 500 company, a clothing designer who makes outrageous remarks about tragedies to profit, or a person who says the wrong thing at the wrong time; saying things that aren’t nice…

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Core values must guide your content marketing strategy

At the Social Media Strategies Summit this week, I had the pleasure and privilege to perform the opening keynote for the conference. One of the most important pieces of advice I gave out in the talk was about core values and your content marketing. If you recall the SHIFT Earned Media Hub Strategy, one of…

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#HireFriday: Dedicated, an interview with Jen Usher

This week, we took some time to sit down and speak with Jen Usher, the inaugural winner of our SHIFT Value Awards earlier this year. One of the many ways we recognize team members at SHIFT who go above and beyond are those individuals who embody the 7 core values of SHIFT. Jen Usher, an…

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Happy Memorial Day

We honor and remember those who have given their lives to serve their country. May this day and every day remind us to live up to the ideals they died protecting.

Core Values: Dedicated

In this seven-part series, we’ll talk with Catherine Allen, Senior Vice President in our Boston office, and look in-depth at what each of the 7 core values means and how they affect our work, our clients, our employees, and our community. In this post, we look at what it means to be dedicated at SHIFT.…

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Core Values: Positive

In this seven-part series, we’ll talk with Catherine Allen, Senior Vice President in our Boston office, and look in-depth at what each of the 7 core values means and how they affect our work, our clients, our employees, and our community. In this post, we look at what it means to be positive at SHIFT.…

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Core Values: Smart

In this seven-part series, we’ll talk with Catherine Allen, Senior Vice President in our Boston office, and look in-depth at what each of the 7 core values means and how they affect our work, our clients, our employees, and our community. In this post, we look at what it means to be smart at SHIFT.…

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Core Values: Ballsy

In this seven-part series, we’ll talk with Catherine Allen, Senior Vice President in our Boston office, and look in-depth at what each of the 7 core values means and how they affect our work, our clients, our employees, and our community. In this post, we look at what it means to be ballsy at SHIFT.…

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