Category Archive for: Values


Funding & Culture: Buying in Does Not Have to Mean Selling Out

A strong round of funding can sometimes mean the difference between a company remaining a great local place to work or becoming a national powerhouse. However, the debate to seek or accept a funding round can be a difficult debate for some start-ups. The decision to accept funding may stem from how you interpret and…

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fake news

Fake News: A Data-Driven Analysis

What’s the impact of fake news? Is it as big a problem as people make it out to be? Shortly after the 2016 US Presidential election, America’s interest in “fake news” skyrocketed; some believed that fake news sites heavily influenced the outcome of the election. How concerned were people? We saw search volumes spike during…

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The Citizen Analyst Manifesto, Part 7: Disclose with Honesty

In this series, we explore what it means to be a citizen analyst, the values we stand for, and what qualities in the world we must adamantly stand against. Disclose with Honesty. Honesty. It’s a common enough word. We hear it on reality TV. We ask for it, in our families, in our workplace. But…

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A SHIFTer Tries Skills-Based Volunteering

One of SHIFT’s employee benefits is Volunteer Time Off to better our community. Here at the Boston office, SHIFTers volunteer at a local farm, at a local Boys and Girls Club, on local charity boards, at Habitat for Humanity and other great organizations. SHIFTers in every office participate using their Volunteer Time Off, or using…

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SHIFT Culture: 3 Benefits of Rockstar Internal Content

Here at SHIFT, we talk a lot about generating content. Incorporating visuals into your content. Making your content more “human.” Ways to never run out of content. A lot of the content creation we talk about is external: what your business (or your clients) can do to showcase thought leadership and generate more awareness. But…

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3 Things You Probably Don’t Know About the History of PR and Marketing

For some new kids on the block, it’s hard to envision what public relations and marketing were before the coming of digital and social media. When we discuss this around the office, we hear about how much easier it is to send out an email vs. faxing press releases to reporters. It’s clear to everyone that…

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5 Tips To Avoid SXSW PR Disasters For Your Brand

As the “spring break for marketers” commences in Austin this weekend, we know there will be one scandalum which will set tongues wagging. If this is your first time attending the event (or any event, really), we would like to offer up our best advice for avoiding a SXSW PR disaster and surviving the event. Lots of eyes are…

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#HireFriday: Smart, an interview with Megan Kessler

As you’ve probably noticed by now, we’re pretty big on our 7 core values here at SHIFT. One of the things we like to do is to recognize team members who not only fully embody but go above and beyond those values. This week, we sat down with Megan Kessler, an Account Director in Boston,…

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Let your core values guide employee opinions online

Pick a recent social media scandal involving the personal social media accounts of high ranking executives and prominent personalities saying things they shouldn’t have. How much good did the stock disclaimer “All opinions are my own and do not represent X company/brand/firm” do? The answer, of course, is none whatsoever. The scandal happened, things blew…

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#Positive: Using the Power of Social Media For Good

Social media is more than just LOLcats. As public relations and marketing professionals, we intuitively understand this. However, social media can be more than just a way to sell more stuff or build brand awareness, too. The power of social media can, if we use the tools to their maximum potential, be a way of…

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