Category Archive for: Uncategorized

Best of SHIFT: Top 3 Posts from Q4 2014

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

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Best of SHIFT: Top 3 Posts from Q2 2014

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

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“Dear Marketing Diary,” or Why Marketers Should Keep a Journal

Many marketers and PR professionals keep a blog. But how many keep a journal?           The phrase “CONTENT IS KING” has been trumpeted to one end of the Internet and back. But while creating content is easy, creating engaging content is not. Written content can pose a particular challenge, as anyone…

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